Netlify

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

As a design exercise, I took an existing product as a basis and redesigned it in order to find new visual solutions and demonstrate how the identity affects the perception of the brand. This product is widely used by developers, however the visual communication is outdated, formulaic and lacking in character. I decided to use a color palette and compositional solutions that reflect rigor and innovation, are easy to use and to understand, and provide quick access to the right information.

project type

Brand Identity

year

2021

my role

Brand designer

client

Netlify