Oshom

Oshom is an exclusive wellness retreat center located in the serene landscapes of Bali, designed to offer unparalleled luxury and tranquility. Catering to affluent individuals seeking a holistic escape, Oshom provides an array of services including yoga classes, a world-class spa, opulent accommodations, and a variety of well-being events. The architecture of the center seamlessly blends modern luxury with traditional Balinese aesthetics, creating a harmonious environment that promotes relaxation and rejuvenation. The client, initially unnamed, faced several challenges in establishing a distinct identity that would resonate with their high-end target market. Without a coherent brand name and visual identity, the retreat center struggled to differentiate itself in the competitive wellness tourism industry. Additionally, the client needed a cohesive and visually appealing design that would reflect the luxurious and serene nature of their services, attracting the discerning clientele they aim to serve. To address these challenges, I developed a comprehensive branding strategy starting with the creation of a unique and memorable name: Oshom. This name embodies the essence of calmness, luxury, and exclusivity that the retreat center offers.