Digital Original

Digital Original is a platform focused on AI-generated art and digital collectibles. As a full-time brand designer, I worked across the platform’s visual ecosystem — from social media and marketing campaigns to promotional materials for artist drops. My role included creating illustrations, landing page visuals, motion graphics, email designs, and advertising assets. I also collaborated directly with artists to develop personalized creative concepts for their releases, helping translate their artistic vision into cohesive promotional visuals. The work required balancing a consistent brand identity with diverse artistic styles within the AI art space.